Cover-spot and page advertising in "Defence Brief" and "Defender"

This guidance is designed to assist you in researching, booking and preparing cover-spot or page advertising in our electronic national bulletin, "Defence Brief", or our quarterly hard-copy national journal, "Defender".

 

Why Advertise in Defence Brief?

  • Published monthly or bi-monthly since 1995 (and electronically only since 2008), Defence Brief is a national bulletin specifically directed at those with a particularly strong interest in remaining up to date on Australian strategic security, defence and wider national security issues.
  • The bulletin is known for its authorative, balanced and punchy commentary – including a summary of the conceptual or historical background to more complex current issues.
  • At only 2-4 pages (of two columns each), with items presented in a concise and easily readable format, the bulletin is invariably read fully on the screen or as a printed-out copy.
  • Defence Brief directly reaches an individual readership of around 2600 across Australia – including a particularly high-level and wide-ranging circulation in Australian ministerial, parliamentary, defence force, departmental, diplomatic, intelligence agency, defence industry and think-tank circles.
  • The ability to directly target an informed and highly-educated readership is particularly attractive, especially for conference organisers, tertiary education and training providers and specialist personnel recruiters.

Why Advertise in Defender?

  • Published quarterly since 1983, Defender is a national journal of record, not just a short-term, general interest, leisure or business magazine.
  •  The journal is renowned for its authorative and balanced commentary, and for its long-term and informed perspectives on defence, wider national security and related issues. Its readership reflects this reputation.
  • Defender has a readership of around 5800 across Australia and around 200 overseas – including a particularly high-level and wide-ranging circulation in Australian ministerial, defence force, departmental, diplomatic, intelligence agency, defence industry and think-tank circles.
  •  The journal’s particularly high-level readership means Defender offers you an excellent opportunity to target key national security decision-makers (and their staffs) and opinion-formers directly.
  •  Moreover, unlike defence industry business magazines, Defender is generally read closely, and often re-read, by actual subscribers rather than just scanned or binned without reading.
  •  As a respected journal, not a magazine, the three high-impact cover-advertising spots also maximise the visual and subliminal effect of your advertisement without readers being distracted – as they are in magazines – by other advertisers or the sheer volume of advertising in general.
  • You also increase your opportunities for continual repeat business, at no additional effort or cost to you, through the electronic publishing of Defender on the ADA website and the hard and soft copies held in major libraries and databases. The journal’s reputation means the frequent reproduction or citation of Defender articles in other fora – and regular reference to back-copies by readers, researchers, public commentators and the general media.
  • The journal also has a wide professional, commercial, academic and general readership across Australia. Our detailed subscriber database also offers you a superb opportunity to target directly, and specifically, an established and educated audience who are highly interested in strategic policy, defence, security, intelligence, international relations and related matters.
  • This ability to directly and selectively target readers by cover spot, page or insert advertising is particularly attractive to conference organisers, tertiary education and training providers, specialist personnel recruiters, boutique travel agents, major public event organisers, book publishers and sellers, and history or heritage marketers.

Cover-Spot Advertising

  • Defence Brief has cover advertising only on the back-cover.
  • Defender has three full-page, glossy art-paper, cover advertising spots: the inside-front cover, inside-back cover and outside-back cover.
  • These highly sought-after cover spots can be four-colour or black and white advertisements but most advertisers choose colour.

 Inside-Page Advertising

  •  Inside-page advertising in Defence Brief can be in colour as the bulletin is printed out by the recipient but inside-page advertising in Defender is black and white only.
  •  Advertisements can be full-page, half-page or quarter-page in size.
  •  Full-page advertisements can be boxed or bled.
  •  Half-page and quarter-page advertisements need to be boxed and can be portrait or landscape in layout. You need to provide advertisements in both formats unless specifying either a portrait or landscape layout as essential.
  •  In Defender, advertisements are generally placed on a right-hand (odd-numbered) page, with quarter-page and half-page portrait ones placed in the right-hand column of such a page.
  •  To maximise impact on readers of both publications, only one half-page advertisement is placed on any one page (or on any two-pages open together).
  •  Similarly, wherever possible, only one quarter-page advertisement is placed on each page. Sometimes two portrait-shaped ones may be placed together occupying the whole right-hand column.

 Rates and Bookings

  • Current advertising rates for Defence Brief and Defender can be obtained here. Enquiries should be directed to (02) 6231-4444 or advertising.
  • Your cover-spot advertising needs to be booked well in advance of publication in order to secure the spot desired.
  • Each of Defender's three cover spots attracts a slightly different rate and these apply irrespective of whether the advertisement is four-colour or black and white.
  • Corporate member of the ADA qualify for a 15 per cent discount on any advertisement or series of advertisements.
  • If you book a short-term series of advertisements (over four or more issues) the rate involved can be discounted by up to 25 per cent. Longer-term series of inside-page advertisements can attract discounts of 50 per cent or more depending on the period negotiated.

 Copy Deadlines

  • Defence Brief is generally published monthly. The deadline for advertising copy is the end of the preceding month. 
  • Defender is generally published mid-month in March, June and September, and at the beginning of the second week in December (to assist pre-Christmas advertising). The deadline for advertising copy is generally the last Tuesday of the month in February, May and August, and the second-last Tuesday in November.

Artwork - Defence Brief

  • Back-Cover Advertising Spots.
    • Defence Brief is transmitted electronically and printed by the recipient on plain paper.
    • The outside back-cover pages are A4 size (depth 297, width 210mm).
    • Full-page, full-bleed advertisements (307x215mm) are the best format for cover advertising with the text trim at least 6mm in from the edge of the A4 page measurements above.
  • Inside-Page Advertising.
    • Internal pages are A4 size with top and bottom margins of 20mm and left and right margins of 15mm.
    • Half-page advertisements must be boxed:
      • Portrait –  258x85mm
      • Landscape – 130x180mm
    • Quarter-page advertisements must be boxed:
      • Portrait –  130x85mm
      • Landscape – 65x180mm

Artwork - Defender

  • Cover Advertising Spots.
    • The outside and inside-cover pages in Defender are A4 size (depth 297, width 210mm) on 130gsm glossy art paper.
    • Full-page, full-bleed advertisements (307x215mm) are the best format for cover advertising with the text trim at least 6mm in from the edge of the A4 page measurements above.
  • Inside-Page Advertising.
    • Internal pages are A4 size on 80gsm paper with top and bottom margins of 20mm and left and right margins of 15mm.
    • Full-page, full-bleed advertisements must be 307x215mm with the text trim at least 6mm in from the edge of the A4 page measurements above.
    • Half-page advertisements must be boxed:
      • Portrait –  258x85mm
      • Landscape – 130x180mm
    • Quarter-page advertisements must be boxed:
      • Portrait –  130x85mm
      • Landscape – 65x180mm

 Material Requirements

  • You need to submit your artwork accompanied by the name, direct telephone number and email address of your designer so they can be contacted directly if required.

  • Send your advertisement electronically to Defender or Defence Brief as a pdf, EPS file or jpeg in that order of preference.

  • Emailed files should not be bigger than 5Mb.

  • Electronic files over 5Mb must be put on a CD-ROM and posted to: Defender, PO Box 320, Erindale Centre, ACT, 2903, Australia.

  • All fonts, scans and EPS files must have all colours created in CMYK.

  • Scanned images must be in CMYK with a minimum resolution of 240-300 dpi at their final size. We cannot take responsibility for quality reproduction of an image with lower than optimum resolution.

ADA Advertising Policy

  • The ADA does not accept advertisements for products or services it considers are unethical or where such advertising would not be in the public interest.

  • The advertising of a product on this website or in any ADA publication does not mean or imply that the ADA necessarily endorses that product or its manufacturer or provider.

  • The acceptance of advertising for ADA publications is kept strictly segregated from the formulation or execution of ADA policy or comment. To ensure independence and transparency the costs of production of all ADA publications are fully covered by subscriptions and sales and do not rely on advertising for their funding.

  • No advertorial-type articles or commentary are accepted or included in ADA publications.

Contacts

Further detail may be obtained by ringing (02) 6231-4444 or by email to advertising (at) ada.asn.au 

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